Copywriting
Copywriting is more than good writing. The point is to get a prospective customer to complete an action whether that is to buy a product, sign up to a newsletter or register for a webinar.
​
But how do you do that when attention spans are short and readers are lazy? How are you going to make yourself heard quickly?
​
​Herd Communications can deliver results deploying the right words across multiple channels.
Use the right medium
-
Adverts - print and digital
-
Direct mail
-
Email campaigns
-
E-Newsletters
​
-
Posters
-
Product overviews and sales literature
-
Social media posts
-
Web copy
Five reasons to hire a copywriter
-
Skilled expertise - we can write persuasive copy that results in a positive response​.​
-
Save time - writing takes time, so let me do it whilst you focus on the day job.
-
Improve sales messaging - make sure you're promoting benefits, not features.
-
Take advantage of digital skills - for example, search engine optimisation.
-
Add to in-house resources - you may not have the in-house skills. Or perhaps you don't have enough people to cover the work?
-
Proofreading expertise - don't undermine excellent copy with silly typos.